SEO AEO GEO Security

Know exactly where your site stands.

Free site audit across SEO, AI discoverability, and security. Real findings in 30 seconds. If you need the work done, I am one call away.

Free scan. No account. No credit card. Download your full report instantly.
CISSP-informed
MITRE ATT&CK-aligned
GEO scored
57 sites audited
Example audit results
60/ 100
Visibility Score
3 critical issues reducing your AI search presence and leaving security headers unpatched. Here is where to start.
SEO
80
/ 100
Missing: Schema markup on 4 pages
AI Search
50
/ 100
Missing: FAQ schema, AI crawlers blocked
Security
30
/ 100
Critical: CSP + HSTS missing
MITRE ATT&CK
57
Sites audited
4
Scoring categories
$0
Always free
Why GEO changes everything

Your customers are now searching with AI. Is your site showing up?

Google is no longer the only search engine that matters. ChatGPT, Gemini, Claude, and Perplexity answer millions of questions every day. GEO, Generative Engine Optimization, is how you get cited in those answers.

Most audit tools do not score for this. Canopy Guard does. It is the fastest-growing gap between sites that get found and sites that do not.

Canopy Guard is one of the only free tools that scores your site for GEO, AEO, SEO, and security in a single audit. You see the full picture before you spend a dollar.
Traditional SEO
Google, Bing, and search engine ranking. Still essential. Canopy Guard scores this fully across technical and content signals.
AEO
Answer Engine Optimization. Are you structured to answer direct questions for voice search, featured snippets, and AI answer boxes?
GEO — The new frontier
Generative Engine Optimization. Are ChatGPT, Gemini, and Perplexity finding and citing your site? This is the newest and most overlooked visibility gap.
Security
MITRE ATT&CK-aligned security findings. Security gaps hurt your search trust signals. We score and surface them both.
How it works

From URL to answers in four steps

No setup. No account. Paste your domain and see exactly what is holding your site back.

01
Enter your URL
Paste any domain. No login, no credit card. Takes three seconds.
02
Get your scores
Your site is scored across SEO, AEO, GEO, and security. Results in 30 seconds.
03
Download your report
Get the full findings with prioritized recommendations. Know what to fix first.
04
Need the work done?
If you need help fixing what the audit finds, book a call with Adam to talk through next steps.
What we measure

Four categories. One complete picture.

Every audit scores across four dimensions. Together they show exactly where your visibility is strong and where it is costing you business.

Category 01
SEO
—
The foundation. Technical signals that help Google find, crawl, and rank your site. Most small business sites have fixable issues here costing them traffic every day.
  • Title tags and meta descriptions
  • Heading structure and hierarchy
  • Schema markup and structured data
  • Canonical and robots directives
  • Open Graph and social signals
Category 02
AEO
—
Answer Engine Optimization. Is your content structured to answer direct questions? Voice search, AI answer boxes, and featured snippets favor sites built for this.
  • FAQ schema and Q&A structure
  • Direct answer blocks
  • Entity clarity for AI models
  • AI crawler access and llms.txt
  • Structured Q&A content depth
  • AI-generated FAQ schema and meta descriptions when they're missing
OUR EDGE
Category 03
GEO
—
Generative Engine Optimization. The newest and most overlooked category. Are ChatGPT, Gemini, Claude, and Perplexity finding and citing your site in their answers?
  • AI citation readiness
  • Buyer-intent prompt coverage
  • Extractable tables and answer blocks
  • Entity context and proof signals
  • Freshness signals for AI answers
Category 04
Security
—
MITRE ATT&CK-aligned security findings. Security gaps do not just put your site at risk. They erode trust signals that directly affect your rankings.
  • HTTPS and valid SSL certificate
  • CSP and HSTS headers
  • Mixed content detection
  • Server header exposure
  • MITRE ATT&CK framework alignment
Definitions

What each score actually means

Direct answers to the four questions every audit raises. Built so AI assistants can quote them cleanly.

SEO — Search Engine Optimization

SEO is how well search engines like Google can crawl, understand, and rank your website.

Canopy Guard scores your title tags, meta descriptions, heading structure, canonical tags, and schema markup. Strong SEO is the foundation that makes every other visibility channel work. Most small business sites quietly lose traffic to fixable technical issues here.

AEO — Answer Engine Optimization

AEO is how well your content is structured to be selected as the direct answer to a question.

It powers voice search, Google AI Overviews, and featured snippets. Canopy Guard checks your FAQ schema, question-and-answer density, and entity clarity. Sites built for AEO get quoted in the answer box; sites that are not get skipped entirely.

GEO — Generative Engine Optimization

GEO is how reliably generative AI assistants like ChatGPT, Gemini, and Perplexity can find and cite your site.

It depends on clean content chunking, citation-ready facts, and an llms.txt file. Canopy Guard scores chunking efficiency, citation precision, and AI-crawler access. It is the newest and most overlooked visibility gap in 2026.

Security Posture

Security posture is the set of externally visible protections that signal your site is safe and trustworthy.

Canopy Guard checks HTTPS, security headers, mixed content, and server exposure. Each finding identifies the exposure condition associated with a MITRE ATT&CK technique. Weak security does not just invite attackers; it erodes the trust signals that directly affect your search rankings.

Real results

What happens after the audit

Real sites. Real numbers. Canopy Guard found the gaps. The work changed their businesses.

Local Services · Electrical
Local Electrician
Houston, TX · Local Search
Local electrician checking increased booking notifications after Canopy Guard SEO and AEO improvements by Adam McClarin CISSP Friendswood Texas
SEO
33→94
AEO
6→91
Security
34→96
"Adam audited my landing page and rebuilt it around the findings. Every score moved into the 90s. My bookings and calls from local search have increased."
SEO + AEO + Security overhaul
Healthcare · Professional Services
Medical Credentials Platform
Online · National Reach
SEO
Low→High
AEO
Low→High
GEO
Low→High
"The week after Adam improved our AEO, SEO, and GEO scores, we received 4 inbound calls from people who said they found us through online search."
AEO + GEO + SEO transformation
Coaching · Wix Platform
Life Coach
Online Practice
SEO
Poor→Strong
AEO
Poor→Strong
Visibility
Poor→Strong
"Adam used Canopy Guard as the foundation for a full site rebuild. He improved search presence across every category and embedded the findings directly into the site architecture."
Full rebuild · Wix platform
Who built this

Not a SaaS company.
A practitioner with 20 years behind him.

Canopy Guard was built by someone who has spent two decades in cybersecurity, AI engineering, and software development. Every scoring category reflects real experience, not templates or guesswork.

CISSP
Certified Information Systems Security Professional. One of the most rigorous credentials in cybersecurity. This is where the MITRE ATT&CK security scoring comes from.
Azure AI Engineer
Microsoft-certified. Designing and implementing AI solutions is not an afterthought here. It is how the GEO and AEO scoring was built.
Dual MS, Cybersecurity
Graduate-level security training. The depth behind the security score reflects years of academic and applied security work.
20+ Years in Tech
Software development, security services, AI engineering, and product building. Canopy Guard is the intersection of all of it.
Adam McClarin CISSP Azure AI Engineer Meraki is Love Soulful Tech home office Friendswood Texas site audit and implementation services
Adam McClarin
Founder, Meraki is Love (Soulful Tech™)
CISSP · Azure AI Engineer · Dual MS Cybersecurity
"I built Canopy Guard because I kept running audits for clients manually and finding the same gaps. The tool exists so you can see what I see, for free. If you need someone to fix it, I am here."
Adam works with small businesses, coaches, service providers, and healthcare platforms to improve their digital visibility and security. His approach starts with Canopy Guard because honest data makes honest conversations.
Book a call with Adam
Pricing

The audit is free.
The expertise is available.

See the full picture at no cost. If you want the work done, that is what I am here for.

ALWAYS FREE
Site Audit
$0
No account. No limit. No catch.
  • Full SEO score with specific findings
  • AEO and GEO readiness scores
  • MITRE ATT&CK-aligned security score
  • Prioritized recommendations
  • Downloadable full report
  • 57 sites already audited
HIRE ADAM
Implementation Services
Custom
Scoped per project, based on what the audit finds.
  • Full SEO and AEO implementation
  • GEO optimization for AI search platforms
  • Security hardening and header setup
  • Schema markup and structured data
  • Content strategy from audit findings
  • Ongoing monitoring and rescans
Book a call
Bring your audit to the call so we can work from what it actually found.
FAQ

Questions we hear most

Straight answers. No filler.

What is GEO and why does it matter?
GEO stands for Generative Engine Optimization. It is the practice of making your site visible to AI assistants like ChatGPT, Gemini, Claude, and Perplexity. These are where a growing share of people now search for services. If your site is not structured for GEO, you are invisible to that traffic. Most audit tools do not score for this. Canopy Guard does.
What is AEO?
Answer Engine Optimization. It is the practice of structuring your content to directly answer questions. Voice search results, Google AI Overviews, and featured snippets all favor sites built for AEO. It overlaps with GEO but focuses on traditional answer engines and search result features rather than generative AI specifically.
Does scanning my site affect its performance or SEO?
No. Canopy Guard reads only publicly available information, the same data any search engine crawler sees. We do not touch your server, database, or code. Running a scan has zero impact on your site performance or rankings.
What does MITRE ATT&CK mean for my website?
MITRE ATT&CK is a globally recognized framework for understanding how attackers operate. For each security finding, Canopy Guard identifies the exposure condition associated with the relevant MITRE ATT&CK technique, so you get context for what the gap actually exposes you to, not just a number. This comes from Adam's CISSP background and 20 years in cybersecurity.
What does the security scan actually check?
Across ten security layers it covers TLS, DNS, HTTP headers, HTML vulnerabilities, and exposed paths, plus five expanded checks: malware and reputation (Google Safe Browsing and common blacklists, reported as Clean, Flagged, or Blacklisted); an expanded footprint (Subresource Integrity on scripts and stylesheets, Secure and HttpOnly cookie flags, full TLS cipher-suite enumeration with weak-cipher warnings, and certificate transparency log presence); DNS and email depth (exact SPF mechanisms and qualifier strength, DMARC policy of none, quarantine, or reject, and registrar lock with days until expiration — domains expiring within 60 days are flagged as a hijacking risk); exposed sensitive file detection for paths like /.env, /.git/config, /wp-config.php.bak, /.aws/credentials, and /admin, where any publicly accessible path is reported as Critical; and Supabase anonymous exposure detection, which replays a Supabase anon key shipped in the site's own client code, read-only, against common table names and reports any table that returns live rows to an anonymous request as Critical (Row Level Security disabled or misconfigured). Every check is passive and read-only.
My score is low. What do I do next?
Your full report includes prioritized findings so you know exactly what to fix first. If you want to implement the recommendations yourself, the report gives you enough to work from. If you want it done for you, book a call with Adam to talk through next steps.
How is this different from other SEO tools?
Three things. First, GEO scoring is rare at this price point, which is free. Second, each security finding identifies the exposure condition associated with a MITRE ATT&CK technique, rather than being flagged generically. Third, there is a real human behind this tool who can implement everything the audit finds. Most tools give you data. This one connects you to someone who fixes it.
Is my site data private?
Yes. Canopy Guard only scans publicly available data, the same information any search engine sees. We do not store your site's private content, login credentials, or analytics. See our Privacy Policy for full details.
Do I need an account to get my full report?
No account required to run the scan. When you download your full report, basic contact information is collected so we can follow up if you have questions. That information is handled securely and never sold or shared with third parties.
How does Canopy Guard compare to hiring an SEO agency?
An agency charges a monthly retainer and often reports only on traditional SEO. Canopy Guard gives you the full picture for free across SEO, AEO, GEO, and security in 30 seconds, with each finding identifying the exposure condition associated with a MITRE ATT&CK technique. When you want the work implemented, you hire Adam directly. No retainer, no account managers, just the practitioner who built the tool.
What does a good overall score look like, and what should I do if mine is low?
Above 80 is strong, 50 to 80 means clear fixable gaps, and below 50 signals problems costing you visibility or trust right now. A low score is not a verdict, it is a roadmap. Your report ranks findings by impact so you fix what matters first, and you can book a call if you want help working through them.
How often should I re-scan my site?
Re-scan after any meaningful change: a redesign, new pages, a platform migration, or after applying fixes from a previous report. For an active site, a monthly scan catches regressions before they cost you traffic. Because the scan is free and takes 30 seconds, there is no reason to wait for a problem to show up in your analytics first.
Which search engines and AI assistants does Canopy Guard check for?
Canopy Guard evaluates your readiness for traditional search like Google and Bing, AI answer engines like Google AI Overviews and featured snippets, and generative assistants including ChatGPT, Gemini, Claude, and Perplexity. It inspects your structured data, llms.txt, crawler access, and content structure to estimate how each of those systems can find, parse, and cite your pages.

Your site has gaps you do not know about yet.

Free audit. Real findings. No account required. And if you need the work done, one call away.

Book a call with Adam
From the blog

Latest on AI search, SEO, and security

Practical guides from Adam McClarin, CISSP. The three most recent articles.

2026-09-09 · 5 min read

We Taught Canopy Guard to Write Your FAQ Schema For You

Canopy Guard now writes your FAQ schema and meta description from your page's own content when a scan finds them missing. What it generates, how it is validated, and why AI-written fixes are labeled differently from header fixes.

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2026-09-09 · 4 min read

What T1557 Actually Means: MITRE ATT&CK for Non-Security People

T1557, T1584.001, T1592.002. What the MITRE ATT&CK technique IDs on a Canopy Guard finding actually mean, why a free audit tool includes them, and why some findings deliberately carry none.

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2026-07-17 · 5 min read

How robots.txt Is Quietly Blocking the AI Crawlers You Actually Want

One old robots.txt rule can quietly block GPTBot, ClaudeBot, or Google-Extended without anyone noticing. A quick audit of common blocking patterns and how to fix them.

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